Fixation Marketing Enhances Account Services Team

Bethesda, MD—Fixation Marketing has announced the addition of three new staff members to its account services team. Carrie Dudley Holly Filipiak Kerissa Eineker Account Manager Carrie Dudley brings over 15 years of experience in strategic leadership, account management, event marketing and product positioning to Fixation. Most recently, Dudley was VP Director of Event Marketing for GKV in Baltimore and has worked with major national brands such as Pandora Jewelry and Snyder’s of Hanover, well-known healthcare companies such as Aetna and CareFirst, and several Maryland-based clients, including the Baltimore Ravens. At Fixation, Carrie puts that experience to work for clients from the Can Manufacturers Institute (CMI), International Premium Cigar & Pipe Retailers (IPCPR), Water Environment Federation (WEF), Recreation Vehicle Industry Association (RVIA) and PMMI, The Association for Packaging and Processing Technologies. “Carrie’s background in experiential marketing, grassroots outreach and event promotion and production blew us away,” remarked Jean Whiddon, Fixation’s President …

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Fixation Marketing welcomes new VP industry relations & strategy

Bethesda, MD—Fixation Marketing announced today that John S. Henderson has joined the team in the newly created role of VP Industry Relations & Strategy. Henderson brings to Fixation—and Fixation’s clients—an extensive background in trade association management with a particular expertise in developing and enhancing member outreach and education. “Fixation’s strategic mission has long been to help trade associations communicate value to members and prospects as well as to the overall industries they represent,” said Jean Whiddon, president and CEO. “We understand that value includes trade shows, but also educational conferences, certification programs, research, mentoring and networking—programs that don’t always get the same marketing attention. John understands, first-hand, many of the challenges trade associations face. With John’s expertise, Fixation is even better positioned to help associations improve existing products and services, develop new ones and of course, market them.” A seasoned educator himself, John started his career in front of a …

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Can Manufacturers Institute’s “Open Up to Cans” Video Wins Silver

Bethesda, MD—Can Manufacturers Institute (CMI), in partnership with Fixation Marketing, received a Silver Award in the 2015 All Media Contest, sponsored by Association TRENDS Magazine. The winning entry, a custom video with two-minute and 60-second versions, was written, designed and produced by Fixation for CMI’s “Open Up to Cans” B2B campaign. The Award was presented on Friday, March 4, at the annual Salute to Association Excellence awards luncheon. Now in its 37th year, Salute to Excellence draws a crowd of more than 500 leading association professionals each year to the Capital Hilton in Washington, DC, to honor the best in the association industry. “Open Up to Cans” is a research-based awareness campaign designed to educate and inform beverage brand owners about the benefits of aluminum cans. The winning video is part of a tool kit that shares the attributes important in making a packaging decision-taste, branding, product protection, performance and …

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Fixation Marketing Wins Best Online Ad Award for client BIO

Bethesda, MD—Fixation Marketing earned a top spot in this year’s Internet Advertising Competition (IAC) with banner ads for BIO International Convention. Hosted by the Web Marketing Association, IAC is an annual awards show that honors innovation and creativity in internet advertising. The winning ads were part of a larger campaign depicting the “everyday heroes” of biotechnology-those professionals dedicated to fulfilling biotech’s promise to heal, fuel and feed the world. The campaign features biotechnology professionals at work, with comic book art added to show their superhero stature. The advertising was conceived with the goal of blending professionalism with a touch of irreverence intended to connect with the entrepreneurial biotech community. “They say that short stories are harder to write than a novel because every word must speak volumes,” said Fixation president & CEO Jean Whiddon. “The same is true of excellent banner ads—a big message needs to fit into a very …

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Fixation Welcomes New Hires to Account Services Team

Bethesda, MD—Fixation Marketing announced today the addition of two new staff members to its Account Services team. Julie Parsons, account manager, will run point for three of Fixation’s accounts: Biotechnology Industry Organization (BIO), Direct Marketing Association (DMA) and Can Manufacturers Institute (CMI). As project coordinator, Brittany Tevis will work closely with both the Account and Creative Services teams to traffic workflow and keep all incoming and outgoing projects organized. “I’ve known Julie for many years-including during her career at IAAPA—and we’re excited to welcome this savvy marketing pro to Fixation,” said Jean Whiddon, president & CEO. Julie joins Fixation with more than 15 years of experience as a marketing executive in the association and trade show industry, including 10 years as a Fixation client. With her expertise for forming and implementing top tier strategy on integrated global marketing campaigns, Julie will leverage her talents to enrich Fixation’s existing account services …

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Fixation Among Top DC Ad Agencies According to Washington Business Journal

Bethesda, MD—For the fifth year in a row, Washington Business Journal has listed Fixation Marketing among the 2014 Top Advertising Agencies in the Washington, DC area. Agencies are selected based on the previous year’s capitalized billings. Washington Business Journal’s highly competitive list features advertising industry leaders and authorities, and Fixation is honored to be recognized alongside the greater DC area’s most successful companies. “Every year we look forward to seeing where Fixation stands on this important WBJ list,” said Fixation President & CEO Jean Whiddon. “Our sustained position among these industry leaders is the result of hard work to provide smart strategy, strategic content and creative and unparalleled customer service. You could say that we’re downright obsessive when it comes to our clients’ success.” If you’re a subscriber to the Washington Business Journal, you can view the full list here. Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company …

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Fixation Talent Multiplies With New Hires

Bethesda, MD—Fixation Marketing today announced the addition of two new staff members to its Account Services team. Jaclyn South, project manager, will keep numerous projects on track and spearhead the agency’s quality controls. As Account Executive, Lina Attai will be Fixation’s point person for the PACK EXPO International 2014 and PACK EXPO East 2015 marketing campaigns, working with client PMMI. “It was clear from the first meeting that both Lina and Jaclyn can deliver an ideal combination of passion for marketing and finely tuned customer service skills. I’m happy to welcome them to the Fixation team,” noted Jean Whiddon, president & CEO. Jaclyn joins Fixation with six years background in retail management, merchandising and marketing. She has been trained by leading global companies to interface with customers to achieve success. Fixation plans to leverage this experience to enhance their existing client service program and protocols. Lina brings to her position …

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Fixation Marketing Welcomes New Creative Director to Leadership Team

Bethesda, MD—Fixation Marketing recently brought award-winning copywriter and DC-area advertising veteran Rosser Clark on board as its creative director. “Rosser is the kind of marketing professional who effortlessly combines strategic thinking and creativity,” commented Jean Whiddon, Fixation’s president and CEO. “His fresh perspective and depth of knowledge are already proving a real asset to Fixation and to our clients. He almost makes it look too easy.” Over the past two decades, Rosser’s creative work has earned him numerous accolades, including District and National ADDY Awards, multiple appearances in Archive and the Print Regional Design Annual, and Communication Arts and National Broadcast Design Awards. Prior to joining Fixation, Rosser was senior copywriter at LM&O Advertising in Arlington, Virginia, where clients included the National Guard, Metro, Coast Guard and Chevy Chase Bank, and at Stackig Advertising, whose clients included IBM and AT&T. While working freelance, he collaborated with major agencies in Sweden, …

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Can Manufacturers Win Top Prize in Website and Direct Mail Design

Bethesda, MD—Fixation Marketing is proud to collaborate with the Can Manufacturers Institute (CMI) on their award-winning campaign to raise awareness around aluminum and steel as the sustainable and smart solution for food and beverage packaging. The B2B campaign received gold from the Association TRENDS’ 2013 All Media Contest for its dedicated sustainability microsite, cancentral.com/sustainability, and direct marketing piece. The promotional elements were part of an industry engagement initiative, which also includes earned and paid media, event sponsorships and speaking opportunities. “CMI is thrilled to have such strong, clear and comprehensive resources to help reinforce the reasons why cans are the sustainable and smart packaging choice,” says Megan Daum, vice president of sustainability. “We’re excited to partner with CMI to raise awareness around this important environmental issue,” said Jean Whiddon, president & CEO, Fixation Marketing. “CMI’s unique insights, combined with Fixation’s strategy and design, created an award-winning campaign that we’re all …

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Fixation Lends Creativity to Washington Animal Rescue League Campaign to Save Over 800 Lives

Bethesda, MD—Fixation Marketing congratulates the Washington Animal Rescue League (WARL) for saving the lives of over 800 animals in three months and receiving a $35,000 grant as a result of the ASPCA Rachael Ray $100K Challenge, a national competition among shelters to break their own records in finding homes for rescued dogs and cats. A longtime partner and supporter of WARL, Fixation developed the campaign’s winning and engaging creative, “Rescue Pets Bring out the Human in All of Us.” WARL provides shelter to animals from across the Washington, D.C., region, and in 2013, the nonprofit is projected to place a record number of pets—more than 2,000—in homes. The campaign’s concept, which was primarily represented on ads, banners and posters, took an unconventional approach to animal protection and adoption efforts by embracing the playfulness and pleasure that owners get from their rescued pets. “Fixation Marketing created a fantastic campaign for our …

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