What’s it going to take to win—and keep—the business?

Posted by Jean

November 17, 2016 | 7:28 pm

Outstanding customer service. It’s no longer a differentiator but rather a “cost of entry.” If a company doesn’t care to provide memorably great customer service, they will be left behind. And even though everyone knows expectations are set high these days, it’s not an easy task to meet them. Does anyone remember a time when …

Read More

Do you love your attendees enough?

Posted by Jean

April 19, 2016 | 10:07 am

“The ‘New Coke’ didn’t fail because of poor marketing. It failed because it tasted bad,” my client reminded me the other day. He used the infamous 1985 New Coke rollout to emphasize that awesome marketing can’t fix everything. His point was that, first and foremost, the product you’re marketing needs to be pretty darn good. …

Read More

Timing is (mostly) everything

Posted by Elizabeth

March 8, 2016 | 12:31 pm

In the last decade there has been a quiet rumbling, a slow but steady cultural shift that has allowed women to have an empowering presence in media. Big brands have given women the voice to tell their story. From Dove to Nike to Dodge Ram to Brawny, women have been asked to participate in more …

Read More

The tradeshow machine: 5 ways to keep it all running smoothly

Posted by Jean

February 16, 2016 | 10:41 am

Think about all the resources required to execute a successful trade show—marketing, PR, general contractors, publications, consultants, utilities, labor to name just a few. It’s truly a remarkable feat. Every resource requires ongoing human interaction. At Fixation Marketing, we’ve worked with many different tradeshow clients and marketing service providers over the years. When asked to …

Read More

Strength in numbers – Paris and the event industry persevere

Posted by Jean

January 27, 2016 | 11:27 am

With “breaking news” of terrorism greeting us weekly, if not daily, people around the world empathize with the affected cities and regions and the perseverance of residents as they push on with courage and strength. Those of us in the tradeshow business can’t help also thinking about the convention and tourism professionals in the affected …

Read More

Building a better email

Posted by Jackie

October 19, 2015 | 2:34 pm

Live session illustration created by artists from ImageThink. Is there a litmus test for creating the perfect email? Email continues to be one of the most important tools for marketing and communications. The challenge is predicting how it will work before you hit send. I recently attended The Email Design Conference by Litmus where speaker …

Read More

When “something olds” die hard

Posted by Allison

September 21, 2015 | 4:25 pm

For the first time in my professional life I find myself filling the role of “client”—bride, to be exact. I’m getting married this fall and, like most brides, I am relying on a big team to help make the big day come together. Being in the business of customer service (with an event niche), I’m …

Read More

Too big to fail?

Posted by Elizabeth

July 23, 2015 | 3:16 pm

I consider myself a “late adopter.” Don’t get me wrong, I keep up to date on the latest trends, news and gadgets, I’m just not one of those folks who needs to be first to own it. I like to let everyone else test drive first. I was one of the last of my friends …

Read More

Keepin’ it real

Posted by Jean

June 2, 2015 | 9:50 am

If you’re a baby boomer like me, then you probably walk down memory lane every once in a while to visit those days gone by when everyone watched the same few networks on television (heck, I remember when the kids on our street got the neighborhood’s first color TV!). How about when we got our …

Read More

When the show must go on, think creatively

Posted by Hannah

May 22, 2015 | 1:35 pm

I consider myself to be a creative person. Like most agencies, Fixation is divided into two main departments-the creative side and the account side. Through their design work, the folks on the creative side utilize their imaginations throughout the day. When we think of creatives, we tend to think of just that-artists and their creativity. …

Read More